Feel the burn, Weight Loss Market in the U.S.!

You are NOT successful in your endeavors…

Despite the fact that you are a $60 billion dollar-a-year, money generating industry-monster.

And now Science?

Is standing up, and taking notice.

Thank goodness – It’s time to stop this out-of-control diet industry madness!

[via eScience News] Contrary to popular perception, a large proportion of obese Americans can and do lose weight, say researchers at Beth Israel Deaconess Medical Center. What’s more, they say, the old tried and true methods of eating less fat and exercising are some of the most effective paths to weight loss success. The research results appear in the April 10 online issue of theAmerican Journal of Preventive Medicine.

“This is great news because studies have shown that even a 5 percent reduction in weight can lead to improved health,” says lead author Jacinda M. Nicklas, MD, MPH, MA, a clinical research fellow at Beth Israel Deaconess Medical Center and Harvard Medical School. “With more than a third of Americans now obese (Though Qatar is easily the fattest nation on Earth!) and fifty to seventy percent of them trying to lose weight, this is important because the health risks associated with carrying that extra weight are substantial.”

Nicklas and colleagues analyzed data from more than 4,000 obese individuals culled from the 2001-2006 National Health and Nutrition Examination Survey conducted by the Centers for Disease Control and Prevention to assess the health and nutritional status of adults in the United States.

[...]

“Those who exercised more and ate less fat were significantly more likely to lose weight,” say the authors. “Additionally we found a correlation between joining weight loss programs and greater reported weight loss, which may speak to the importance of structure in a weight loss regimen” says Nicklas. And while those who used prescription weight loss medications also reported weight loss success, this represented only a small number of study participants.

In contrast, the authors found that, “self-reported use of popular diets, liquid diets, nonprescription weight loss pills and diet foods/products were not associated with weight loss.” [Read More]

Now? It’s time for the rest of the world to take a stand.

Diets…

Do NOT work. They are temporary modifications to lifestyles, which offer, mediocre at best, temporary results.

Want REAL, lasting results.

A lifestyle change is key. Get exercising to work off those calories.

You can do it!

And with THIS (below) neat little gadget?

Working off the calories has NEVER been easier!

[via Gizmodo] The Fuelband is Nike’s foray into the crowded graveyard that is fitness tracking devices. Remember the spectacularly awful Jawbone Up? The Fuelband is like that, but thankfully, not spectacularly awful. It’s more like a Fitbit, but for your wrist—it’s a wristband that always measures your activity as you go about your day. That means everything you do—running, doing laundry, washing dishes, having sex—is measured and totaled up to give you an idea about how active you are on a daily basis. With the Fuelband, you can quantify the consequences of your lifestyle.

Using It

The best thing about the Fuelband is that you use it without ever thinking about using it. You set a daily goal, wear it, and forget about it. It’s that easy! The accelerometer in the Fuelband keeps track of your movement. To check your stats, tap the button on the Fuelband, and the previously unseen LED lights (there are a 120 of ‘em) will show you how many calories you’ve burned, how many steps you’ve taken, what time it is, and how much Nikefuel you’ve gained.

But, uh, what in the hell is Nikefuel? Nike says it has correlated movements of the Fuelband’s accelerometer with specific fitness activities, then created a way to translate all that into a Nikefuel number. It’s a way to bring everyone onto the same unit of measurement for activity—if you and an Olympic athlete ran side by side and did the same activities, you’d both get the same Nikefuel number. An even playing field, so to speak.

What I like about Nikefuel is that it gets you away from thinking about the net balance of calories consumed and then burned. It shifts the focus towards how much Nikefuel you’ve gained. It’s only a slight change in perspective, but it gives you a finish line to reach. Positive over negative. Be active, and good things—like losing weight—will eventually follow. [Read More]

So you have no excuses.

None.

Drop the fad diet and change your life!

One Nikefuel number at a time.